Uncategorized
Stop Marketing Your Stack. Start Marketing the Disaster You Prevent.
Article summary: IT firms that lead with features such as EDR, SIEM, and patch management are asking prospects to care about mechanics they have no reason to understand. The firms winning premium retainers lead with outcomes instead: the breach that never happened, the Monday morning […]
Getting Cited by AI Is Nice. Getting Recommended Is What Grows Your IT Business.
Article summary: AI citations build credibility, but AI recommendations drive demand because the AI names your business as a top choice. MSPs can move from citations to recommendations by strengthening brand signals, proof points, and clear positioning. This increases the likelihood your company is mentioned […]