When you’re writing content for your IT business website, you’re really writing for two distinct audiences. One is your customers and potential customers and the other one is for Google and other search engines. It can be tricky to balance keyword-optimized pages and content that’s […]
Read MoreOne of the most powerful tools that any small business can have in their arsenal is their email newsletter. While some MSP owners may look at their newsletter as just “one more thing” they have to do, if you do it right, it can be […]
Read MoreWhat makes some headlines stand out more than others in Google search results? There can be five articles that come up about the same subject, but the right headline will draw most of the clicks. There are a few tricks to grabbing the reader’s attention […]
Read MoreBlogs first came on the scene back in 1994 through a site called links.net. It wasn’t until 1999 before “weblog” was shortened to just “blog” and it became part of the lexicon of the new digital age. Blogs started as a type of online diary, […]
Read MoreFor most IT business sites, the main goal of a blog is to drive traffic that can turn into leads and customers. In order to do this effectively, you need your blog to be found when people are searching online for the types of products […]
Read MoreBlogs are one of the best ways to get new eyes on your IT business website, they help your SEO, give you content for other uses (like social media posts), and encourage visitors to keep coming back to your website. So, of course you want […]
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