Sam Lee Hill
Why Human-Written Content Is Still King (And Why Letting AI Do All the Work Will Cost Your IT Business)
Article summary: AI writing tools are fast, cheap, and tempting, especially when you’re a small IT business trying to produce regular content without a dedicated marketing team. But human-written content significantly outperforms purely AI-generated content in Google rankings, engagement, and conversions. More importantly, the hidden […]
AI Search Is Sending Better Leads. Here’s How to Make Sure They Find Your IT Business.
Article summary: Traffic from AI search can lead to more sales for your MSP. Referral traffic from ChatGPT alone grew 206% in 2025, and visitors arriving from AI tools convert at 4.4 times the rate of traditional organic search visitors. For MSPs, IT service providers, […]
The Myth of Low Engagement: Why Your MSP Still Needs to Post Daily on Social Media
Article summary: Many IT business owners look at their social media metrics, see low engagement, and conclude they’re wasting their time. They’re not. Consistent social media posting builds credibility with prospects, keeps you top of mind with the clients, and is increasingly influencing AI tools’ […]